Weavr is revolutionising the way fans experience sports. In January 2019, a group of organisations came together to answer the Government’s call to develop the next generation of immersive experiences. It is part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation (UKRI).

Weavr focuses on esports (video games played competitively in front of a live audience) which has the fastest growing audience for live sports globally. The project is creating a new platform that utilises historical and live gameplay data to transform how remote audiences experience esports, with the potential to extend to traditional sports further down the line.

The Weavr consortium brings together academics and innovators across immersive technologies, data-driven content production and broadcast.

More information can be found at:

Weavr is committed to protecting your privacy and safeguarding your personal information. We’ll use your personal information in accordance with Data Protection Legislation.

Please read this Privacy Notice and any other privacy notice or fair processing notice we may provide on specific occasions carefully, as it is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export and delete your information.
This privacy notice supplements the other notices and is not intended to override them.


How can I contact you?

If you have any questions about this privacy notice or data protection generally or you want to exercise your rights, please contact us as follows:


Weavr Project
ESL UK Gaming Limited
2nd Floor,
64 Mansfield Street,

We also have a “Contact Us” section on our website.

Who are you?

Weavr is a platform owned and operated by the seven consortium members of the Weavr project, who are the following entities:

The consortium members are Data Controllers (co-controllers) of the personal data collected as part of their participation in the Weavr project. ESL Gaming UK Limited acts as the consortium’s single point of contact in relation to the personal data that the consortium collects or holds about you.

What personal information do you collect about me?

We may collect, use, store and/or transfer different kinds of personal data about you depending on our relationship with you, which can include:

  1. Normal identification information, such as your email address, age, gender, or unique ID
  2. Information we collect from you through your use of our website and services, such as:
    • Your marketing preferences, survey responses and feedback;
    • Your team and players preferences, the content, and experiences you connect to and how you interact with them across our services;
    • Information about your interactions with our services, information collected through or from content provided by our third-party partners; and
    • Information about how you access our services, including information about the type of device you’re using (such as a headset, PC, TV, mobile, or other connected device), its configuration (such as your operating system and graphics processing unit), your browser, internet protocol (“IP”) address, and how your device is performing.
  3. User information – when you visit our website or use our application, we may collect the following information:
    • Which pages and features you view and which links you follow;
    • Your IP address, time zone setting and general location;
    • Your login data and information collected in or through cookies, local storage, pixels, and similar technologies;
    • Your participation preferences and settings e.g. whether your settings should calibrate for colour blindness, the you date joined, your MMR game ranking, feature evaluation, match enjoyment, and whether you personalised application data;
    • What matches you are watching;
    • Which particular screens or features you are viewing in the application; and
    • Your Last recorded app activity.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Where do you get my personal information from?

We can get your personal information from different sources including:

Information you give to us when you:

  • Contact website, letter, or email;
  • Use our website, online forms, surveys;
  • Provide data concerning your gaming and marketing preferences;
  • Give us feedback or contact us; or
  • Provide us with identification.

Information we learn about you through our relationship and the way you interact with us:

  • When you use our technology to access our services for example: your IP address your login information; browser type and version, time zone setting, browser plugin types and versions, operating system and platform, traffic data, location data and the resources that you access, including the pages of our website that you view, information about your visit, including the URL clickstream to, though and from our site; and
  • Information about you or your preferences we gather from our interaction with you.

Information we receive from others:

  • We may receive information from other members of the consortium and their group companies e.g. your Login ID from ESL Gaming GmbH;
  • We may receive information advertising companies; and
  • Information we receive via technology from entities such as Google.

What happens if I don’t give you my personal information?

Where we need to collect personal data and you aren’t able or do not want to provide the data when we need it, we may not be able to provide you with the full features of our services and the application e.g. you will not be able to personalise the application and our services and access the core features but will be able to access application.

What gives you the right to use my personal information?

We will collect and process personal information about you to enable us to administer the application, products, and services, provide you with other related services and manage our relationship with you. Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.:

Legitimate interests. We process your personal data for our legitimate business purposes, which include the following:

  • To provide, improve and personalise our Services.;
  • Provide you with content, games, apps, and other experiences;
  • Create accounts and user profiles;
  • Communicate with you about our application and services
  • Provide technical support;
  • Notify you about updates to our application and services;
  • Customise your experiences based on your activities, including the content, games, apps, and other experiences you interact with, the other online services you use, and other information we collect;
  • Analyse feedback about our services;
  • Identify and address technical issues on our services;
  • Conduct and learn from research about the ways in which people use our services;
  • To conduct and manage our business;
  • To ensure our website and systems are secure;
  • To improve and update our services;
  • To let you, know about our products or services that we consider may be of interest to them; and
  • For prediction modelling and research.

Wherever we process your personal data for these purposes, we ensure that your interests, rights, and freedoms are carefully considered.

Contractual necessity. We use your personal data for the following purposes on the basis that it is necessary for us to provide our services to you:

  • To identify you;
  • To respond to your enquiry if you contact us;
  • To provide pre-contractual information about our services;
  • To provide our services; and
  • To customise our services to you.

Accordingly, if you are unable to provide such personal data this may make it difficult or prevent us from providing our services to you.

Compliance with laws. We may use your personal data in order to comply with laws (for example, if we are required to co-operate with a police investigation after a court order ordered us to.

Consent: Usually, we do not use consent as the legal basis for processing your personal data; but sometimes we may have to get your consent to use your personal data such as when we collect and use sensitive information about you or when we want to send you third party direct marketing communications to you via email, letters or phone calls. Where we process your personal data on this basis you have the right to withdraw consent by contacting us (please see the ‘Contact Us’ section above for details) at any time.

Can you use my Information for anything else?

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Do you use and keep sensitive information about me?

We do not usually use what is known as “special category personal data”. This is sensitive personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership; genetic data and/or biometric data or personal information about health. Where we do use such data, we will only process sensitive personal data where it is necessary for compliance with a legal obligation or the purposes of legal proceedings, you have provided it to us and have explicitly consented to us using it.

Do you use personal information about Children?

We do not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to provide us with their personal information without verifiable parent or guardian consent. In the event we learn that we collected personal information from anyone under the age of 16, and do not have a parent or guardian’s consent, we will delete that information as quickly as possible.

Will you share my personal information?

We may share your personal information, where it is lawful to do so, with the following organisations who provide us with assistance in delivering our products, applications, or services or where we are legally obliged to share information:

  • Other companies within our consortium and the consortium member’s group and our employees, consultants, agents, and professional advisers;
  • Our business partners;
  • UK Research and Innovation as the part funder of the: Technology Programme “Audience of the future: demonstrator” under which the Weavr consortium was created;
  • Courts of law and government or regulatory authorities;
  • Third parties to which we outsource certain services such as couriers, IT systems or software providers, IT support service providers, and document and information storage providers;
  • Third-party service providers to assist us with client insight analytics, such as Google Analytics;
  • Other organisations for the purposes of fraud/crime protection and investigation; and
  • Anyone else with your permission.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
Weavr will not sell, rent, or lease your personal data to any third party.

Do you share my personal data overseas?

Your information may be transferred to and stored in locations outside the European Economic Area (EEA), including countries that may not have the same level of protection for personal information.
When we do this, we’ll ensure it has an appropriate level of protection and that the transfer is lawful. We may need to transfer your information in this way to carry out our contract with you, to fulfil a legal obligation, to protect the public interest and/or for our legitimate interests. You can obtain more details of the protection given to your information when it’s transferred outside the EEA by contacting us (please see the ‘Contact Us’ section above for details).

How do you keep my personal data safe?

We use a range of measures to keep your information safe and secure including, encryption, and other forms of security. We require our staff and any third parties who carry out any work on our behalf to comply with appropriate compliance standards including obligations to protect any information and applying appropriate measures for the use and transfer of information.

We have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

We do not, however, have any control over what happens between your device and the boundary of our information infrastructure. You should be aware of the many information security risks that exist and take appropriate steps to safeguard your own information.

Do you use my personal information for Marketing?

We may use your information to provide you with details about our products and services, and also products and services from our partners and other relevant third parties. We may send you marketing messages by email or through social media.

You can change your mind on how you receive marketing messages or choose to stop receiving them at any time.

To make that change, please contact us using the contact details in the ‘Contact Us’ section above and describing your preferences. If you ask us not to send you marketing, it may take us a short period of time to update our systems and records to reflect your request, during which time you may continue to receive marketing messages.

If you have opted out from our marketing communications, it is possible that your details may be recaptured through public sources in an unconnected marketing campaign. We will try to make sure this does not happen, but if it does, we are sorry, and we would ask that you opt out again.

Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any applications or services you use.

Do you use my personal information for Market Research?

We may use your information for market research and to identify trends. Market research agencies acting on our behalf may get in touch with you by post, telephone, email, or other methods of communication to invite you to take part in research.

We won’t invite you to take part in research using a communication method if you’ve asked us not to get in touch that way. Any responses that you provide whilst participating in market research will be reported back to us anonymously unless you give us permission for your details to be shared. We may also use your information to invite you to participate in market-research. If we do contact you about market-research, you do not have to participate. If you tell us that you do not want to receive market-research communications, we will respect this.

Do you use Automated individual decision-making?

Any automated decision-making or profiling we undertake is solely for the purpose of tailoring the application and services, experience, and information which we provide to you. We will not use automated decision-making or profiling to make any decisions which will have a legal effect upon you or otherwise significantly affect you, and you have the right not to be subject to such decisions. If you have any concerns or questions about this right, please contact us (see the ‘Contact Us’ section above for details).

What are my rights?

You have several rights under data protection laws, the rights available to you depend on our reason for processing your information and include:

Right to be informed
We have a legal obligation to provide you with concise, transparent, intelligible, and easily accessible information about your personal information and our use of it. We have written this notice to do just that, but if you have any questions or require more specific information, you can contact us please see the ‘Contact Us’ section above for details).

Right of access
You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information. In most cases, this will be free of charge, but in some limited circumstances, for example repeated requests for further copies, we may apply an administration fee.

Right to rectification
You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Right to erasure
You have the right to ask us to erase your personal information in certain circumstances. We have the right to refuse to comply with a request for erasure if we are processing the personal data for one of the following reasons:

  • To exercise the right of freedom of expression and information;
  • To comply with a legal obligation;
  • To perform a task in the public interest or exercise official authority;
  • For archiving purposes in the public interest, scientific research, historical research, or statistical purposes; and
  • For the exercise or defence of legal claims.

Right to restriction of processing
You may ask us to stop processing your personal data. We will still hold the data but will not process it any further. This right is an alternative to the right to erasure. If one of the following conditions applies you may exercise the right to restrict processing:

  • The accuracy of the personal data is contested;
  • Processing of the personal data is unlawful;
  • We no longer need the personal data for processing, but the personal data is required for part of a legal process; and
  • The right to object has been exercised and processing is restricted pending a decision on the status of the processing.

Right to object to processing
You have the right to object to processing in certain circumstances. You can also object if the processing is for a task carried out in the public interest, the exercise of official authority vested in you, or your legitimate interests (or those of a third party)

Right to data portability
The right only applies if we are processing information based on your consent or for the performance of a contract and the processing is automated.

For more information on your rights under the GDPR, see

How can I exercise my rights?

In most circumstances you do not need to pay any charge for exercising your rights. We have one month to respond to you.

To exercise your rights or get more information about exercising them contact us (please see the ‘Contact Us’ section above for details), giving us enough information to identify you, e.g. the email address you use when using our application and services and details of your favourite team and player. Please let us know the information to which your request relates, including any useful details or dates.

How can I withdraw my consent?

Where consent is the is the basis on which we are processing your personal data, you have the right to withdraw that consent at any time by contacting us (please see the ‘Contact Us’ section above for details about how to contact us).

How long do you keep my personal information?

We will keep your personal data for no longer than is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Do you use Cookies?

We collect certain information automatically and store it in log files. We sometimes collect information about our visitor’s behaviour during their visits to our websites to help us provide better customer service, to improve the quality of our website experiences or to tailor advertising. For more information on which cookies we use and how we use them, please see our Cookie Policy.

How can I complain to or about you?

We hope that we can resolve any query or concern you raise about our use of your information. So please contact us first (by using the contact details in the ‘Contact Us’ section above) and title your complaint “Weavr Complaint”. All complaints will be treated in a confidential manner and we will try our best to deal with your concerns.

You have the right to lodge a complaint with a supervisory authority, in particular in the UK or EEA member state where you work or normally live, or where any alleged infringement of data protection laws occurred.
Please find a list of the Supervisory Authorities here

The supervisory authority in the UK is the Information Commissioner’s Office, which may be contacted at or by telephone on 0303 123 1113.

Where we provide links to websites of other organisations, this Privacy Notice does not cover how that organisation processes personal information. We do not control such third-party websites and are not responsible for their content or privacy statements. We would encourage you to read the privacy notice of every website you visit.

Social media

Our application and websites include social media features and links, such as an icon that link to the Weavr presence on that specific site (e.g., our page on Twitter). These features may collect your IP address and information on which page you are visiting on our site and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by another company or are hosted directly on our site. Your interactions with these features are governed by the privacy notice of the company providing it.

Changes to this document

We keep this document under regular review to make sure it is up to date and accurate. We encourage you to review this page regularly to identify any updates or changes to our Privacy Notice.

What if I need extra help?

If you would like this website Privacy Notice in another format (for example: audio, large print, braille) please contact us using the contact details in the ‘Contact Us’ section above.